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B2C

Introduction & Chapter 1

B2B

Introduction & Chapter 3

Curious about how experiential marketing can help grow your brand?

Steve Randazzo's new book dives into how experiential marketing can help your B2B or B2C business grow, and turn a customer into a fanatic while getting your brand noticed in our digitally cluttered world. For over 30 years, Steve has solely focused on this industry that many say is the fastest growing marketing strategy because it gets real tangible results that will grow your brand. Steve believes, and he has research to prove it, there is no better way or faster way to build an emotional connection with your target audience.

If you are a B2C brand:

Does your brand want to truly engage consumers? It doesn't matter if your product or service is something that only a niche group would be interested in or something every person in the world could benefit from, experiential marketing has a way of getting a deep emotional connection with your ideal consumer base.

Check out your free copy of Chapter 1: Make A Splash and learn how to ensure your audience is paying attention by bringing your brand to life and create an ah-a moment they will always remember and will share with their friends and family. 93% of consumers feel more of a connection to brands after an experience.

If you are a B2B brand:

Your goals are to keep your current customers and gain new ones. You could pack your suitcase, attend that conference, and hope that decision makers show up so you have 3 minutes to talk to them before they move over to your competitor’s booth, or you can build a strategy to go directly to them and completely control the buyer’s journey and your competition is nowhere to be seen.

Check out your free copy of Chapter 3: Provide a Professional Field Trip, which focuses on bringing your products or services directly to your customers and prospects which can cut your sales cycle in half and double your pipeline.

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Brand Experiences Chapter 1, "Make a Splash" Summary

Brand Experiences Chapter 1, "Make a Splash" Summary Here's a sneak peek of Chapter 1... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff https://promotion1.com/ Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you. Transcription: The book is divided into three sections: Educate, Engage, and Inspire. Chapter 1 is in the Educate portion of the book and is titled, "Make A Splash" This chapter is all about finding consumers in the right frame of mind and then providing a relevant experience to form an emotional and physical connection. There is a reason why when you go to Costco and Sam's that people are sampling in their clubs. This is because consumers are there to shop for food. But why do you see the cable salesman at Sam's? Nobody goes to Sam's to buy cable. So before you go out to engage your consumers, go to a place where your customers are open to that engagement. https://www.steve-randazzo.com

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Brand Experiences Chapter 2 "Go to Where the Ducks Are" Summary

Brand Experiences Chapter 2 "Go to Where the Ducks Are" Summary “Go to Where the Ducks Are” https://promotion1.com/ Engaging your audience where they live, work, play, and shop are what Chapter 2 of Steve Randazzo's new book Brand Experiences is all about. Here's a sneak peek of Chapter 2... #experientialmarketing #brandexperiences #freechapters available for download now at www.steve-randazzo.com/free-stuff Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you. Full Transcription: Chapter 2 is in the educate portion of the book. Titled: "Go Where the Ducks Are" This Chapter is all about engaging consumers where they live, work, play, and shop. These are the locations where consumers are most comfortable and their minds are much more open to new information. Places like: music festivals, farmer's markets, sports events, shopping centers, and business communities. These are great locations to engage your consumers.

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Brand Experiences Chapter 3 "Provide a Professional Field Trip" Summary

Brand Experiences Chapter 3 "Provide a Professional Field Trip" Summary Here's a sneak peek of Chapter 3... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff https://promotion1.com/ Full Transcription: This chapter is titled, "Provide a Professional Field Trip", and is for all of you B2B marketers who are tired of going to the same old trade show that probably isn't driving much ROI. We call that status quo marketing. I know its easy and its always what you've done, but I bet it isn't building your brand. So we talk about in this chapter about taking your brand directly to your customer. In their parking lot where there are no competitors and you can control the buyer's journey. You get the opportunity to talk to all of the decision-makers and people who influence those decisions. We call this program a mobile tradeshow tour. Or a mobile roadshow. These programs drive amazing results. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you.

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Brand Experiences Chapter 4 Summary

Check out Chapter 4 of Steve Randazzo’s book Brand Experiences. Here's a sneak peek... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff Full Video Transcription: This chapter is titled, "Activate Your Brand" and it's a really good one. This chapter has some stories about brands that invested in sports sponsorships and developed a live physical engagement with fans instead of placing an ad in the venue and getting some tickets for VIPs hoping it will drive awareness and sales. I just watched a lot of NHL playoff games. "Go Blues!" And I don't remember one ad on the sideboards on the rink. You have got to do more than just plaster your ad in front of people. You have to take the next step. Have them emotionally connect and experience your brand. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you. https://promotion1.com/

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Brand Experiences Chapter 5 Summary

https://promotion1.com/ “Extend The Moment into a Memory” - Check out Chapter 5 of Steve Randazzo’s book Brand Experiences. Here's a sneak peek... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff Full Video Transcription: Chapter 5 is titled "Extend the Moment" This chapter is loaded with stories about brands that understand how to integrate an experience throughout the marketing toolbox and how to get consumers to share their experience on social media. This provides millions of impressions and extends the moment into a memory. So if you decide to sponsor an event, make sure to engage your audience at the event. Give them an experience worth sharing. That will empower them (The consumer) to spread the word. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you.

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Brand Experiences Chapter 6 Summary

https://promotion1.com/ Check out Chapter 6 of Steve Randazzo’s book Brand Experiences. Here's a sneak peek... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff Full Video Transcription: Chapter 6 is titled, "Steal the Show" It is for all of you challenger brands who don't have the big budgets and be the big sponsor or activate a huge national program. This chapter is for how you can have just as much or even more exposure than the big brand. This chapter gives great examples of brands you know. That have done this very well. The message here is that you don't have to be the biggest fish with the biggest budget to make a huge impact with your marketing dollars. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you.

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Brand Experiences Chapter 7 Summary

https://promotion1.com/ Check out Chapter 7 of Steve Randazzo’s book Brand Experiences. Here's a sneak peek... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff Full Video Transcription: Chapter 7 is titled, "Lending a Helping Hand" This chapter is all about how marketers have been able to grow their brand by helping others. Some of my examples are brands throughout the years that have helped out during natural disasters. Doing so is a powerful way to connect with consumers on a deeper level in their time in need. When you do good things for the right reasons, it can drive business results. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you.

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Brand Experiences Chapter 8 Summary

https://promotion1.com/ Check out Chapter 8 of Steve Randazzo’s book Brand Experiences. Here's a sneak peek... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff Full Video Transcription: Chapter 8 is titled, "Align With A Cause" It is a really good one about showing the world your brand or company and how you care! Corporate social responsibility is a great way to build your brand. If you find a cause that makes sense for your brand and communicates to your audience. Consumers today expect corporate America to care about the issues they feel are important to them and our future. And effective cause marketing sparks emotional connections extremely well and rarely feels like marketing. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you.

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Brand Experiences Chapter 9 Summary

https://promotion1.com/ Check out Chapter 9 of Steve Randazzo’s book Brand Experiences. Here's a sneak peek... #experientialmarketing #brandexperiences #freechapters available for download now at https://www.steve-randazzo.com/free-stuff Full Video Transcription: Chapter 9 is titled, "Spark Activism" This chapter is about how brands and companies spark movement outside of their brand and it's metrics. We all know modern consumers see themselves as forces of good in the world. Your brand could be the spark that they need to take the next step. Brands have the opportunity to gain fanatics when done properly and for the right reasons. Steve Randazzo, President of Pro Motion, Inc. has included stories on big brands and small ones, which is customary for the experiential marketing industry. Many of the examples included are of the recognizable brands he has partnered with over the years and some are great examples that he has researched and shared. The book is an easy read as it is written in an authentic Midwestern voice and is packed with lots of ideas and takeaways. So if you find yourself in one or more of these situations: You are finding it difficult to stand out in a cluttered marketplace You have a product or service that needs awareness You have a product or service that is difficult to initially understand or see its value Your brand is stuck in the proverbial marketing rut Brand Experiences is the perfect book for you.

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